This section lists and defines all the filters available under Metrics in the system. These metrics can be used across views such as product analysis, product sets, reporting, and experimentation to slice and evaluate performance accurately.

Total Spends

Sum of spends made on Meta catalog, Google catalog, and Snapchat catalog at the product level.

Meta Spends

Product-level spends made on catalog-linked ads in Meta.

Google Spends

Product-level spends made on catalog-linked ads in Google.

Snapchat Spends

Product-level spends made on catalog-linked ads in Snapchat.

Analytics Purchases

Number of purchases reported in GA4 for the product.

Website Purchases

Number of purchases recorded in the Shopify store for the product.

Meta Ads Purchases

Number of purchases attributed by Meta ads for the product.

Google Ads Purchases

Number of purchases attributed by Google ads for the product.

Analytics Revenue

Total value of revenue reported by GA4 for the product.

Website Revenue

Total value of revenue recorded in Shopify for the product.

Meta Ads Revenue

Total value of revenue attributed to the product by Meta ads.

Google Ads Revenue

Total value of revenue attributed to the product by Google ads.

Website Revenue (Original Currency)

Total value of revenue recorded in Shopify in the store’s original currency.

Assisted Revenue

Total assisted revenue value generated by the product when it acts as a touchpoint. This does not represent direct revenue for the product, but revenue realized on other products influenced by it.

Assisted + Web Revenue

Sum of the product’s direct website revenue and the assisted revenue it helped generate.

Meta Attributed Revenue

Total backend revenue generated purely from the Meta channel for the product. This data must be provided by the brand.

Google Attributed Revenue

Total backend revenue generated purely from the Google channel for the product. This data must be provided by the brand.

Paid Revenue

Total backend revenue generated purely from paid channels, as defined by the brand. This data must be provided by the brand.

Organic Revenue

Total backend revenue generated purely from organic channels, as defined by the brand. This data must be provided by the brand.

Website Blended ROAS

Measures overall efficiency of ad spends against actual revenue recorded in Shopify. Calculated as total Shopify revenue divided by total catalog ad spends.

Meta Ads ROAS

Efficiency of Meta catalog ads, calculated as Meta-attributed revenue divided by Meta catalog ad spend.

Google Ads ROAS

Efficiency of Google catalog ads, calculated as Google-attributed revenue divided by Google catalog ad spend.

Analytics Blended ROAS (Catalog Spends)

Measures blended performance using GA4-reported revenue divided by total catalog ad spends across platforms.

Assisted ROAS

Evaluates the indirect contribution of products by dividing assisted revenue by total catalog ad spends.

Assisted + Web ROAS

Combines direct Shopify revenue and assisted revenue to measure the overall return against total catalog ad spends.

Meta Blended ROAS

Calculated using backend Meta-attributed revenue provided by the brand, divided by Meta catalog ad spends.

Google Blended ROAS

Calculated using backend Google-attributed revenue provided by the brand, divided by Google catalog ad spends.

Paid Blended ROAS

Measures performance of paid channels as defined by the brand by dividing paid channel revenue by total catalog ad spends.

Website Blended CRR

Indicates how much is spent on ads to generate one unit of website revenue. Calculated as total catalog ad spends divided by Shopify revenue.

Analytics Blended CRR

Measures cost efficiency using GA4 revenue. Calculated as total catalog ad spends divided by analytics revenue.

CPS (Catalog Ad Spend)

Average cost incurred to generate one purchase, calculated using website purchases and total catalog ad spends.

Analytics CPS (Catalog Ad Spend)

Average cost per purchase using GA4-reported purchases against total catalog ad spends.

Meta Impressions

Number of times the product was shown in Meta catalog ads.

Google Impressions

Number of times the product was shown in Google catalog ads.

Snapchat Impressions

Number of times the product was shown in Snapchat catalog ads.

Meta Clicks

Number of clicks received by the product from Meta catalog ads.

Google Clicks

Number of clicks received by the product from Google catalog ads.

Snapchat Clicks

Number of clicks received by the product from Snapchat catalog ads.

Meta CTR

Percentage of impressions that resulted in clicks for Meta catalog ads.

Google CTR

Percentage of impressions that resulted in clicks for Google catalog ads.

Snapchat CTR

Percentage of impressions that resulted in clicks for Snapchat catalog ads.

Meta CPC

Average cost incurred for each click on the product in Meta catalog ads.

Google CPC

Average cost incurred for each click on the product in Google catalog ads.

Pageviews

Total number of times users viewed the product page on the website.

Conversion Rate

Percentage of users who completed a purchase after landing on the product page.

Sales Run Rate (DRR)

Average number of purchases generated by the product per day, based on the last 30 days.

Estimated Spend

Derived cost assigned to the product based on pageviews, calculated by dividing total pageviews by total ad spends (catalog and custom ads).

Estimated CRR

Estimated spends divided by Shopify revenue, used when direct spend attribution is unavailable.

Estimated ROAS

Shopify revenue divided by estimated spends on the product.

Analytics Estimated ROAS

GA4-reported revenue divided by estimated spends on the product.

Analytics CRR

Estimated spends divided by GA4-reported revenue.

Estimated CPS (Cost Per Sale)

Estimated spends divided by website purchases.

Estimated Analytics CPS (Cost Per Sale)

Estimated spends divided by analytics-reported purchases.

Net Revenue

Revenue remaining after deducting cost of goods sold (COGS) and advertising costs.

Net Revenue %

Percentage of net revenue retained after accounting for COGS and advertising costs.

Gross Revenue

Revenue remaining after deducting only the cost of goods sold (COGS).

Gross Revenue %

Percentage of gross revenue retained after deducting COGS.

This section outlines all attribute-based filters available in the system. These filters help segment, include, or exclude products based on catalog structure, pricing, inventory, profitability, and operational rules.

Product SKU

The parent product ID available in Shopify or in the base feed file shared by the brand. Used as the primary identifier for the product across systems.

Product Name

The product title as defined in Shopify or provided in the base feed file.

Category

Primary category assigned to the product from the base feed file or defined within the system.

Category Level 1

Secondary category layer created in the system using custom categorization rules.

Category Level 2

Third-level category created in the system using advanced custom conditions.

Collections

Shopify collections that contain curated lists of products and can be used for filtering.

Page Path

Product landing page URL used to track engagement and conversions.

Brand

Brand name tagged to the product when multiple brands exist on the website.

Gender

Gender attribute passed in the base feed file to define the intended audience or product classification.

Color

Color attribute of the product as passed in the base feed file.

Size

Individual size or variant associated with the product.

Material

Material composition of the product as provided in the base feed file.

Availability

Used to filter products that are in-stock or out-of-stock based on Shopify inventory status.

Product Active

Filters products that are currently active on the website or marked as active in the base feed file.

MRP (Maximum Retail Price)

The original listed price of the product before discounts.

Selling Price

The final price displayed on the product detail page after applying discounts.

Product Cost

Cost of goods sold (COGS) shared by the brand for margin and profitability calculations.

Discount

Absolute discount value applied on the product’s MRP.

Discount Percent

Percentage discount calculated on the product’s MRP.

Days of Inventory

Estimated number of days the current inventory will last, calculated as total inventory divided by daily sales run rate (DRR).

Inventory Status

Health indicator of inventory based on days of inventory remaining:

• Low – Inventory available for up to 7 days (based on DRR)

• Moderate – Inventory available for 7–30 days

• High – Inventory available for more than 30 days

Inventory Quantity

Total number of units currently in stock as reported by Shopify or the feed file.

Inventory Value

Total value of inventory remaining, calculated as inventory quantity multiplied by selling price.

Product Margin

Absolute margin remaining after deducting the cost of goods sold from the selling price.

Product Margin %

Percentage margin remaining after deducting the cost of goods sold.

Product Age

Number of days since the product was first added to the catalog, as reported by Shopify or the brand.

Active Variant Count

Number of variants or sizes currently active for the product.

In-Stock Variant Count

Number of variants or sizes that are currently in stock.

Out-of-Stock Variant Count

Number of variants or sizes that are unavailable due to stock unavailability.

Active Variant %

Percentage of active variants available out of the total variants for the product.

Meta Stop Loss

Products automatically excluded due to stop-loss rules configured in the Save Budget tab for the Meta catalog.

Google Stop Loss

Products automatically excluded due to stop-loss rules configured in the Save Budget tab for the Google catalog.

Segments

Previously created product sets that can be used as filters to include, exclude, or combine products across different segments.

Custom Labels

Values passed by the brand in custom label columns within the feed, used for advanced filtering and segmentation.