Maximize Ad Efficiency with Automated Product Exclusion
BigAtom’s Product Stop Loss feature helps ecommerce brands optimize ad spend by dynamically removing underperforming products from their catalogue. This ensures that only high-potential products are actively advertised, driving better efficiency and return on ad spend (ROAS).
Why Choose BigAtom’s Product Stop Loss?
Smarter Ad Spend: Automatically exclude low-performing products and reinvest in top-performing ones.
Platform-Specific Optimization: Apply separate exclusion criteria for Meta Ads and Google Ads to maximize results on each platform.
Data-Driven Performance Control: Set rules based on clicks, CTR, ROAS, conversion rate, inventory levels, profitability, and more.
Dynamic Re-inclusion: Reactivate products when performance improves, ensuring seasonal and trending items get the visibility they deserve.
Core Size Protection: Exclude products with broken size availability to prevent wasted ad spend on incomplete inventory.
Hands-Free Automation: Set exclusion and re-inclusion rules at daily, weekly, or custom intervals to maintain campaign efficiency effortlessly.
Unlock Greater ROAS with Smarter Product Selection
BigAtom’s Product Stop Loss feature ensures that every ad dollar is spent on the right products. By continuously refining your product selection based on real-time data, you reduce wasted spend, improve efficiency, and maximize your advertising success.