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Assets Required for Integration with BigAtom

Integrate BigAtom with Google Ads, Meta, GA4, GMC, and your eCommerce backend.

Sriram Subramanian avatar
Written by Sriram Subramanian
Updated yesterday

To enable BigAtom to pull performance data, apply overlays, and update product feeds dynamically, please ensure the following assets are integrated with the correct access levels:


Meta (Facebook) Assets

Asset

Purpose

Required Access

Access To

Ad Account

Enables BigAtom to pull product-level spend, click & impression data for optimization

Manage Ads

Business Manager ID: 854051238018483

Catalog

Pulls current feed & updates product data based on conditions / rules set in BigAtom

Manage Catalog

Business Manager ID: 854051238018483

Facebook Page

Required to apply custom overlays on catalog ads

Ads Access

Business Manager ID: 854051238018483

Google Assets

Asset

Purpose

Required Access

Access To

Google Ads Account

Pulls product-level spend, clicks & impression data for optimization

Standard Access

N/A → Enabled via One-Click Integration in BigAtom

Google Merchant Center (GMC)

Syncs product feed updates driven by BigAtom rules / logics

Standard Access

N/A → Enabled via One-Click Integration in BigAtom

Google Analytics 4 (GA4)

Fetches product-level funnel data: Views → Add to Cart → Purchase

Standard Access

N/A → Enabled via One-Click Integration in BigAtom

Shopify Users (If applicable)

Asset

Required Action

Shopify Store Access

Install the BigAtom Shopify App from the Shopify App Store to enable feed sync & catalog enhancements

Non-Shopify Users (If applicable)

Asset

Purpose

Access Instructions

Catalog Integration

To retrieve product-level attribute information such as Product ID, Title, Category, Size, Color, etc.

Connect your catalog feed with BigAtom by sharing data via API / Google Sheets / CSV. Detailed format and required columns are provided in the document: Steps to Onboard a Custom Website Client

Product Revenue Data

To retrieve product-level performance data including quantity sold, revenue generated, returns, discount information, etc.

Share your product revenue data via API / Google Sheets / CSV. Required schema and formatting instructions are available in the document: Product Revenue Data Format - BigAtom

Final Notes

Once all the above assets are successfully connected to BigAtom, our system will automatically begin:

  • Pulling live performance data across Meta, Google, and your website

  • Syncing and updating catalog with dynamic rules

  • Activating overlay and automation features for improved catalog ad performance

If you need any assistance during the integration process, our Customer Success Team is available to support you on every step of the onboarding.

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