We’ve reorganised the BigAtom platform to make feature discovery easier, improve usability, and give clearer visibility into everything you can do inside the platform.
Nothing has been removed.
We’ve simply repackaged and structured capabilities into focused Suites.
What Has Changed?
The sidebar is now organised into 4 major Suites:
PPM Suite
Omni Suite
Creative Automation
AI Suite
Plus a dedicated Campaigns section.
PPM Suite – Product Performance Management
All product-level intelligence now lives under the PPM Suite.
Inside PPM:
1. Product Analytics
Access:
Default Reports
Custom Reports
Pinned Reports
Analyse Meta, Google, GA4 and backend performance at product level.
2. Segments
Create dynamic product sets/groups for:
Meta
Google
Use rule-based logic to build scalable exclusion or scaling strategies.
3. Product Stoploss
Configure automated stop-loss exclusion rules based on:
ROAS
Spend
Revenue
Time windows
Reduce inefficient spend automatically.
4. Core Size Configuration
Define how products are considered:
In Stock
Out of Stock
Based on:
Variant availability
Custom stock thresholds
Core size logic
Protect revenue from broken-size leakage.
Omni Suite – Omnichannel Intelligence
This suite helps you understand full business impact beyond ad platform ROAS.
Inside Omni:
1. Store Report
Compare:
Meta Store data
Backend revenue
Bill volume
Get a consolidated store-level performance view.
2. Media Mix
Analyse:
Online → Offline ROAS
Offline → Online ROAS
Understand halo effects and blended impact of campaigns.
Creative Automation
(Previously: Catalog Templates)
This module has been expanded.
Now includes:
Dynamic catalog templates
Creative overlays
Centralised creative intelligence for performance ads.
AI Suite
Includes:
1. Google Title Optimisation
Improve feed titles using AI recommendations.
2. AI Agent (Work in Progress)
An intelligent assistant to help optimise performance workflows.
Coming soon.
Campaigns Tab
Covers:
Campaign-level configuration analytics
Performance reporting
Catalog configuration
This remains your campaign control room.
Navigation Update – Change Log
Sidebar Restructured
Features grouped into structured Suites for better clarity.
Moved / Reorganised
Previous Location | New Location |
Product Analytics | PPM Suite |
Product Sets / Groups | PPM → Segments |
Stop-Loss | PPM Suite |
Core Size Logic | PPM Suite |
Catalog Templates | Creative Automation |
Store Analytics | Omni Suite |
Media Mix Analysis | Omni → Media Mix |
Expanded
Catalog Templates → Now Creative Automation
Added Media Mix insights
Added Store Report module
Introduced AI Suite
No Functional Changes To:
Dashboard
Campaign data
Reporting logic
Existing automation rules
All workflows remain intact.
💡 Why We Made This Change
We wanted to:
Improve feature visibility
Make navigation intuitive
Organise tools by business function
Reduce cognitive overload
Help teams scale usage