Measuring impact is critical for brands to understand how catalog advertising changes translate into business outcomes. BigAtom provides a unified framework to measure performance across different optimization levers—creative enhancements, product targeting, and catalog hygiene.
This single-view guide highlights the capabilities, what they measure, and links to detailed experimentation documentation.
Capability | What It Measures | Experiment / Playbook Links |
Overlay (Creative Enhancements) | Impact of branded design elements on catalog ad performance | |
Product Segments (Business Goal Targeting) | Performance uplift from grouping products based on goals (e.g. high-margin, top-sellers) | |
Product Exclusion (Catalog Hygiene) | Efficiency gained by removing low-performing / low-inventory / irrelevant products |
Summary
You can set up the above experiments to measure the impact in a more scientific way. By following these structured tests, brands can make data-driven decisions, understand what changes actually drive performance, and continuously optimize their catalog advertising.