With BigAtom Overlay, every creative element becomes measurable. By A/B testing overlay-enhanced catalog images against plain product creatives, you can clearly identify which design elements drive more engagement, intent, and conversions — and scale what works.
Group 1 — Visibility & Scroll-Stop Power
Variant | Creative Change | Shopper Impact | Expected Metric Movement |
A — Control | Plain catalog image without overlay | Blends into feed | Baseline |
B — BigAtom Overlay | Branded frame + stronger contrast elements | Higher attention & recall | CTR ↑ |
Group 2 — Price & Value Clarity
Variant | Creative Change | Shopper Impact | Expected Metric Movement |
A — Control | Discount shown small / outside image | Deal easily missed | Baseline |
B — BigAtom Overlay | Clear %OFF or ₹OFF sticker | Instant deal recognition → impulse clicks | CTR ↑, CVR ↑ |
Group 3 — Discount Highlighting
Variant | Creative Change | Shopper Impact | Expected Metric Movement |
A — Control | Discount shown small / outside image | Deal easily missed | Baseline |
B — BigAtom Overlay | Clear %OFF or ₹OFF sticker | Instant deal recognition → impulse clicks | CTR ↑, CVR ↑ |
Group 4 — Trust & Social Proof
Variant | Creative Change | Shopper Impact | Expected Metric Movement |
A — Control | No trust cues | Hesitation for new brands | Baseline |
B — BigAtom Overlay | Ratings, “Best-Seller”, reviews callout | Stronger confidence & commitment | CVR ↑ |
Group 5 — Better Product Understanding
Variant | Creative Change | Shopper Impact | Expected Metric Movement |
A — Control | Standard single product angle | Uncertainty on quality/fit | Baseline |
B — BigAtom Overlay | Multi-angle or zoom-in detail | More informed clicks | Bounce ↓, ATC ↑ |
Group 6 — Relevance & Personalization
Variant | Creative Change | Shopper Impact | Expected Metric Movement |
A — Control | Generic presentation | Low personal relevance | Baseline |
B — BigAtom Overlay | Category badge, seasonal tag, audience context | Improved relevance → more engagement | CTR ↑ |
Group 7 — Convenience Assurance
Variant | Creative Change | Shopper Impact | Expected Metric Movement |
A — Control | No clarity on delivery/returns | Buying fear | Baseline |
B — BigAtom Overlay | Icons: COD, Fast Delivery, Easy Returns | Lower friction at decision stage | CVR ↑, ROAS ↑ |
Group 8 — Premium Perception
Variant | Creative Change | Shopper Impact | Expected Metric Movement |
A — Control | Plain cutout visuals | Commodity perception | Baseline |
B — BigAtom Overlay | Lifestyle / feature-focused backgrounds | Emotional aspiration + AOV uplift | CTR ↑, AOV ↑ |