BigAtom's Overlay feature allows ecommerce brands to enhance their catalogue images with additional elements such as frames, pricing details, strikethroughs, and more. These enhanced images are then added to ad feeds for better visibility and engagement.
Key Comparison: BigAtom vs. Direct Meta Overlay
Feature | BigAtom Overlay | Direct Meta Overlay |
Visibility | Instagram & Facebook | Facebook Only |
Ad Learning Impact | Affects only during the first tagging | Affects every time overlay is changed |
Editing Flexibility | Change overlays without restarting ad learning | Requires manual changes, affecting ad learning |
Management | Single dashboard to manage overlays | Must visit each ad individually |
Benefits of Using BigAtom’s Overlay Feature
1. Enhanced Ad Visibility & Engagement
Stand Out in a Crowded Feed: Capture more attention in users' feeds with eye-catching, customizable overlays.
Targeted Visuals: Show relevant overlays based on user behavior or product criteria, ensuring that the right product is presented to the right audience.
2. Improved Conversion Rate & ROI
Turn Clicks into Conversions: Leverage overlays that drive higher engagement and increase the likelihood of purchase.
Maximize Ad Spend: Improve return on ad spend through more efficient clicks and better-targeted visuals.
3. Seamless Multi-Platform Experience
Cross-Platform Consistency: Ensure overlays are visible and consistent across both Facebook and Instagram, amplifying ad reach without additional effort.
Unified Ad Experience: Maintain brand coherence by using the same overlay across multiple platforms, optimizing ad spend.
4. Easy Management & Automation
Effortless Overlay Control: Enable or disable overlays with a single click and manage all active overlays from one dashboard.
Time-Saving Automation: Set up rules to automatically apply overlays to products based on specific criteria, reducing manual effort.
5. Data-Driven Optimization
A/B Testing Made Easy: Test different overlay variations to identify the most effective design for increasing clicks and conversions.
Performance Tracking: Gain insights into overlay performance and optimize future campaigns based on data-driven decisions.
Potential Considerations
The first time an overlay is tagged in an ad, it will enter the learning phase.
This initial learning phase occurs whether the overlay is added via BigAtom or directly on Meta.
However, once tagged through BigAtom, further modifications do not push ads into learning again, ensuring continuous optimization.
Conclusion
BigAtom’s Overlay feature offers ecommerce brands a hassle-free way to enhance their ads with dynamic visuals while maintaining control over performance and optimizations. With its broad reach, easy management, and no impact on ad learning post-initial tagging, BigAtom provides a smarter way to enhance ad creatives effortlessly.