BigAtom's Overlay feature allows ecommerce brands to enhance their catalogue images with additional elements such as frames, pricing details, strikethroughs, and more. These enhanced images are then added to ad feeds for better visibility and engagement.
Key Comparison: BigAtom vs. Direct Meta Overlay
Feature | BigAtom Overlay | Direct Meta Overlay |
Visibility | Instagram & Facebook | Facebook Only |
Ad Learning Impact | Affects only during the first tagging | Affects every time overlay is changed |
Editing Flexibility | Change overlays without restarting ad learning | Requires manual changes, affecting ad learning |
Management | Single dashboard to manage overlays | Must visit each ad individually |
Benefits of Using BigAtom’s Overlay Feature
1. Enhanced Ad Visibility & Engagement
Stand Out in a Crowded Feed: Capture more attention in users' feeds with eye-catching, customizable overlays.
Targeted Visuals: Show relevant overlays based on user behavior or product criteria, ensuring that the right product is presented to the right audience.
2. Improved Conversion Rate & ROI
Turn Clicks into Conversions: Leverage overlays that drive higher engagement and increase the likelihood of purchase.
Maximize Ad Spend: Improve return on ad spend through more efficient clicks and better-targeted visuals.
3. Seamless Multi-Platform Experience
Cross-Platform Consistency: Ensure overlays are visible and consistent across both Facebook and Instagram, amplifying ad reach without additional effort.
Unified Ad Experience: Maintain brand coherence by using the same overlay across multiple platforms, optimizing ad spend.
4. Easy Management & Automation
Effortless Overlay Control: Enable or disable overlays with a single click and manage all active overlays from one dashboard.
Time-Saving Automation: Set up rules to automatically apply overlays to products based on specific criteria, reducing manual effort.
5. Data-Driven Optimization
A/B Testing Made Easy: Test different overlay variations to identify the most effective design for increasing clicks and conversions.
Performance Tracking: Gain insights into overlay performance and optimize future campaigns based on data-driven decisions.
Potential Considerations
The first time an overlay is tagged in an ad, it will enter the learning phase.
This initial learning phase occurs whether the overlay is added via BigAtom or directly on Meta.
However, once tagged through BigAtom, further modifications do not push ads into learning again, ensuring continuous optimization.
Conclusion
BigAtom’s Overlay feature offers ecommerce brands a hassle-free way to enhance their ads with dynamic visuals while maintaining control over performance and optimizations. With its broad reach, easy management, and no impact on ad learning post-initial tagging, BigAtom provides a smarter way to enhance ad creatives effortlessly.
Debugging Steps
1. Overlay Shows “0 Products”
When an overlay is first created, it may temporarily display “0 Products” while the application is in progress. It usually takes 3–4 hours for the correct product count to update.
If the count is still “0” after 3–4 hours, verify whether any filters have been applied:
Go to Catalog Templates in the sidebar.
Edit the relevant overlay.
Open View Rules and check if any rule is restricting product selection.
Validate whether the catalog products actually meet the conditions you configured.
If not, update the rule and save.
If the filters are correct and products still do not appear, contact support.
If no filters are added and the count remains “0,” contact support.
2. Overlay Shows “n Products,” But Not Visible in Ads
If the overlay displays a product count but you don’t see it reflected in ads:
Download your Meta catalog from Commerce Manager.
Check whether the overlay was applied to the primary image or an additional image:
Primary Image:
Confirm theimage_linkcolumn contains the overlay image.Additional Images:
Check the additional image columns (typically near the end of the export) for the overlay image.
If the overlay appears correctly in the catalog:
Update the feed in Commerce Manager.
The overlay should propagate to ads within ~1 hour.
If the overlay image is not present in either primary or additional images where it should be, contact support.