BigAtom's Product Set feature empowers your team to create dynamic, high-impact campaigns based on a powerful blend of ad performance, website behavior, inventory status, and business logic.
The following are the most common use cases of product sets across teams to unlock maximum value.
🚀 Key Benefits at a Glance
Smart Scaling of high-ROAS and high-margin products
Inventory-Aware Campaigns that prevent overspend
Profit-Focused Targeting using margin and net profit data
Real-Time Dynamic Product Sets powered by blended logic across Meta, Google, GA4, and backend metrics
📊 Use Cases by Team
🚀 Online Marketing / Performance Team
Stop Spending on Products That Don't Convert
Automatically pause low-ROAS or zero-revenue products to avoid budget drain.Avoid Promoting Out-of-Stock Products
Use inventory or days of stock left logic to prevent ad waste on unavailable SKUs.Scale Winners with Confidence
Identify high-ROAS, high-margin, and under-utilized products for budget expansion.Detect Mismatched Journeys
Flag high CTR but low conversion products to fix PDPs or targeting.Fuel Campaigns with Organic Stars
Find products with high GA4 engagement that are not yet in paid ads.
🚀 Growth & Strategy Team
Push Products with High Blended ROAS
Combine Meta, Google, and backend revenue to guide growth decisions.Unlock Hidden Budget Opportunities
Products with great performance but low spend get flagged for scaling.Optimize by Price and Discount Buckets
Compare performance across ASP or discount ranges to find sweet spots.Plan Campaigns Around Category Momentum
Use category-level performance data to build or cut campaigns.Launch New Products Smarter
Track early traction with GA4 to fast-track winners into ads.
🚀 Inventory & Supply Team
Clear Slow-Moving Inventory
Identify high inventory, low sale run rate products for liquidation campaigns.Prevent Overspend on Low Stock SKUs
Auto-remove products nearing OOS from campaigns.Align Ads with Inventory Health
Use logic like variant availability and stock left to sync marketing and supply.Track Sale Velocity vs Inventory
Spot mismatches before they impact performance.
🚀 Category Team
Optimize Performance by Category
Identify high-performing vs lagging categories across blended metrics.Spot Discount Dependency
Find categories that only sell on high discounts and rebalance.Analyze SKU Contribution
Detect over-reliance on top SKUs and diversify focus.Ramp Up New Category Launches
Monitor new additions using views, ATC, and conversion signals.
🚀 Management & Leadership
Track True Profitability
Identify products with highest net profit AND strong ROAS.Balance Growth and Efficiency
Use spend vs revenue vs net profit to guide strategic budget shifts.Visualize Performance Leverage
Spot high revenue but low ad spend products to maximize scale.Protect Brand and Customer Experience
Prevent ad waste, OOS frustration, and PDP errors with automated logic.
BigAtom Product Sets aren’t just automation—they’re business intelligence in action. Whether you're managing performance, inventory, or strategy, this feature helps you make smarter decisions, faster.