Profitability is one of the key objectives for eCommerce brands, and BigAtom allows you to create dynamic product sets that optimize ad spending, product selection, and pricing strategies.
Profitability-Based Product Set Ideas
Below are various profitability-focused product set ideas that brands can implement using BigAtom. These sets leverage high-margin products, premium pricing, low return rates, and strategic bundling to optimize ad spend and maximize overall profitability
Product Set Ideas | Parameter Examples | Use Case / Description |
High Net Margin Products | - Net Profit Margin (%) > X% | Prioritize high-margin products to maximize profitability per sale. |
Discounted but High-Margin Products | - Discount % > X% | Promote discounted items that still maintain good margins, ensuring profit retention. |
Premium & High Selling Price Products | - Selling Price > X | Push high-value products to increase average order value (AOV) and revenue per transaction. |
In-House Brand Products | - Brand = In-House | Prioritize owned brand products since they have better margins than third-party products. |
High Cart Value Products | - Add To Cart Rate (%) > X% | Focus on products that increase cart value, leading to higher AOV. |
Low RTO (Return to Origin) Risk Products | - Low RTO (%) | Push products with fewer returns to minimize logistics costs and improve profitability. |
High Assisted Revenue Products | - Assisted Revenue > X | Promote products that indirectly drive more revenue through assisted conversions. |
Fast-Selling & High Profit Products | - Total Purchases > X | Identify and push best-sellers that also have strong profitability. |
Products with Low Ad Cost & High ROAS | - CPC (Meta/Google) < X | Focus on products that generate more revenue at a lower ad spend, improving ad efficiency. |
Inventory-Aware High-Margin Products | - Net Profit Margin (%) > X% | Promote profitable products that are in stock, preventing lost sales due to stockouts. |
Bundled & Frequently Bought Together Items | - Add To Carts > X | Drive multi-product purchases by promoting bundled items or frequently bought together. |
Low Discount Dependence, High Margin | - Discounted Product Count = 0 | Prioritize profitable products that sell well without heavy discounting. |
By leveraging these profitability-driven strategies, brands can maximize revenue, improve AOV, and optimize ad spend with BigAtom’s dynamic product set automation.
Disclaimer:
The strategies outlined above are designed to help you with the strategies; however, their effectiveness may vary based on multiple factors, including your brand’s industry, product catalog, average order value (AOV), target audience, market trends, and overall ad strategy. Performance results are not guaranteed, and continuous testing and optimization are recommended to find the best approach for your specific business needs.