Product Strategies
A strategic guide to enhancing product performance management by saving budgets, scaling revenue, and increasing profitability.
📈 Unlocking Smart Growth with BigAtom Product SetsHere's how each team can unlock maximum value of BigAtom product sets.
Overlay Playbook: Best Practices with BigAtomGuidance on Driving Engagement & Relevance through Strategic Messaging
Product Set Strategies
Explore a collection of strategic approaches to creating high-performing product sets in BigAtom.
Maximizing ProfitabilityOptimize your ad strategy with profitability-driven product sets in BigAtom
Maximize Efficiency (ROAS)Product Set Strategies for Better Efficiency in Meta Ads (Higher ROAS)
Promote BestsellersMaximize e-commerce revenue by leveraging bestsellers through targeted promotions, optimized spend thresholds, and dynamic campaign strategies on Meta and Google Ads.
Promote High Growth Potential ProductsUnlock untapped revenue potential by identifying and promoting high-performing, under-advertised products to transform them into future bestsellers.
Promote Discounted ProductsMaster the art of discounting by balancing inventory goals with profitability, using targeted strategies to optimize sales and protect margins.
Improve Efficiency & Scale by Removing Campaign-Level Non-PerformersGuide on setting up campaign level product stop loss to drive better efficiency and scale
Save Budget
An ultimate guide to help reduce spends in Non performers.
Save Budget: Best Practices to Remove Inefficient Products from CatalogThis article outlines the most effective ways to apply stop-loss logic and product removal
Inclusion Rules: Best Practices to Bring Back Previously Excluded ProductsLearn on how to bring back excluded products that start performing again
Product StoplossLearn how to enable Product Stop-Loss with BigAtom to minimize losses and safeguard profitability by proactively managing underperforming products3 articles
Core Size ConfigurationEffectively manage deadstock with data-driven strategies to optimize inventory, reduce costs, and sustain profitability1 article