What are BigAtom Product Set (for Meta) & Product Group (for Google)?
BigAtom’s Product Set (for Meta) and Product Group (for Google) are powerful and dynamic tools designed to help eCommerce brands optimize their product listings based on strategic business objectives. Whether your goal is maximizing ROAS, boosting profitability, increasing revenue, managing inventory, or highlighting best-sellers, BigAtom enables you to create intelligent, automated product sets and groups that adapt in real-time based on key performance metrics.
Key Features & Benefits
1. Objective-Based Product Curation
Clients can create product sets and product groups tailored to different business goals, such as:
ROAS (Return on Ad Spend) Optimization – Focus on high-performing products in ad campaigns.
Profitability Enhancement – Select products based on gross margin and net profit.
Revenue Growth – Identify and push products that drive the highest sales.
Inventory Management – Move slow-moving stock with targeted promotions.
Best-Sellers Promotion – Automatically highlight trending and top-selling products.
2. Data-Driven Automation
BigAtom seamlessly integrates with Meta Ads, Google Ads, GA4, and your website backend to pull crucial performance data, including:
Ad Spend & ROAS
Conversion Rates
Revenue & Purchase Data
Product Returns
Gross Margin & Net Profit
Inventory Levels
And much more!
This ensures that product sets and groups dynamically update as real-time data changes, allowing you to focus on the most valuable products at any given time.
3. Dynamic Product Inclusion & Removal
Products automatically move in and out of product sets and product groups as they meet or fall below the defined criteria. This eliminates manual intervention and ensures that ad spend and promotions are always optimized for maximum impact.
4. Smart Controls: Stop-Loss & Low Inventory Rules
To prevent inefficiencies and losses, BigAtom allows you to set:
Stop-Loss Rules – Automatically remove underperforming products from active campaigns to prevent wasted ad spend.
Low-Inventory Rules – Exclude products with critically low stock levels to avoid overselling and stockouts.
5. BigAtom Product Group for Google Ads
While users can apply similar logic to create product groups in Google Ads, BigAtom offers an additional advantage:
Google Ads has a limitation of 999 products per campaign if added individually.
With BigAtom Product Group, users can set logic to dynamically derive products or manually add SKUs to create a product group that can be pushed to Google Ads without worrying about the product count limitation.
Why Choose BigAtom Product Set & Product Group?
Easy to Set Up – No complex configurations, just define your objectives and let BigAtom do the work.
Fully Automated & Dynamic – Always up-to-date with real-time performance data.
Scalability – Supports businesses of all sizes, from small brands to enterprise-level eCommerce operations.
Data-Backed Decision Making – Gain deeper insights into product performance and make smarter marketing and inventory decisions.
Seamless Google Ads Integration – Avoid product count limitations and streamline ad management.
BigAtom Product Set & Product Group empower eCommerce brands to make smarter, more profitable decisions with minimal effort.