How long does it take for newly created product groups to appear in Google Ads or Google Merchant Center?
How long does it take for newly created product groups to appear in Google Ads or Google Merchant Center?
Once a product group is created using filters on the Bigatom platform, we process these filters and mark the products in your supplemental feed with the appropriate labels. This process typically takes around an hour to reflect in your Google Ads account. Our feed URL refreshes every hour, which ensures that the newly created product groups are pushed into your Google Ads promptly.
Why is there a difference between the product group count shown on Bigatom and the actual count of products with the same label in Google Ads?
Why is there a difference between the product group count shown on Bigatom and the actual count of products with the same label in Google Ads?
The difference in product group count between Bigatom and Google Ads is due to the concept of parent products and variants. On the Bigatom platform, the count reflects the number of parent products (SKUs) that match the filter. However, in Google Ads, the count includes both parent products and their variants. For example, if Bigatom shows a count of 10 products in a group, it means there are 10 parent products. But in Google Ads, if each parent product has 4 variants, the count would be 40 (10 parents × 4 variants), which accounts for the difference.