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Asset Disintegration Checklist

This document outlines the mandatory checks and actions to be completed before initiating the asset disintegration process from BigAtom.

Updated over a month ago

Following this checklist ensures a smooth transition and avoids spend disruption, feed errors, or ad delivery issues across platforms.

Assets Potentially Integrated with BigAtom

Depending on the client’s subscription plan, some or all of the following assets may be connected to BigAtom.

Meta

  • Meta Ad Account

  • Meta Catalog

  • Facebook Page

Google

  • Google Ads Account

  • Google Merchant Center

Analytics

  • GA4 or other analytics platforms

Store

  • Shopify

  • Custom Store Link


Mandatory Checks Before Disintegration

1. Actions to Be Completed on BigAtom

Ensure all active automations and optimizations are paused or disabled.

  • Pause all active overlays created on the platform from the Catalog Template section

  • Pause all Stop‑Loss conditions from the Save Budget section

  • Disable Core‑Size Configuration by selecting the first option in the Save Budget section

  • Pause AI Title Optimizations (if enabled) from the AI Optimization section


2. Actions to Be Completed on Meta Ads

  • Identify any ads using Product Sets created via BigAtom

  • For such ads, ensure one of the following is done:

    • Shift the ad spend to a different ad not dependent on BigAtom product sets, or

    • Replace the BigAtom‑created product set with a new product set created directly in Meta Commerce Manager

⚠️ This step is critical to prevent ads from breaking or stopping delivery after disintegration.


3. Actions to Be Completed on Meta Catalog (Commerce Manager)

  • Navigate to Commerce Manager → Data Sources → Configure Sources

  • Check whether any catalog attribute has BigAtom marked as the priority source

  • If yes, remove BigAtom as the priority source for those attributes


4. Actions to Be Completed on Google Merchant Center

  • Go to Feeds → Primary Feed → Attribute Rules

  • Delete any attribute rule that depends on BigAtom as a data source

  • Once attribute rules are updated:

    • Delete the BigAtom feed added as a Supplementary Feed


Final Confirmation

Ensure all the above steps are completed before initiating the disintegration process from BigAtom.

Failure to follow this checklist may result in:

  • Ad spend disruption

  • Broken product sets or feeds

  • Attribute mismatches in Meta or Google

  • Paused or rejected ads

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