Following this checklist ensures a smooth transition and avoids spend disruption, feed errors, or ad delivery issues across platforms.
Assets Potentially Integrated with BigAtom
Depending on the client’s subscription plan, some or all of the following assets may be connected to BigAtom.
Meta
Meta Ad Account
Meta Catalog
Facebook Page
Google Ads Account
Google Merchant Center
Analytics
GA4 or other analytics platforms
Store
Shopify
Custom Store Link
Mandatory Checks Before Disintegration
1. Actions to Be Completed on BigAtom
Ensure all active automations and optimizations are paused or disabled.
Pause all active overlays created on the platform from the Catalog Template section
Pause all Stop‑Loss conditions from the Save Budget section
Disable Core‑Size Configuration by selecting the first option in the Save Budget section
Pause AI Title Optimizations (if enabled) from the AI Optimization section
2. Actions to Be Completed on Meta Ads
Identify any ads using Product Sets created via BigAtom
For such ads, ensure one of the following is done:
Shift the ad spend to a different ad not dependent on BigAtom product sets, or
Replace the BigAtom‑created product set with a new product set created directly in Meta Commerce Manager
⚠️ This step is critical to prevent ads from breaking or stopping delivery after disintegration.
3. Actions to Be Completed on Meta Catalog (Commerce Manager)
Navigate to Commerce Manager → Data Sources → Configure Sources
Check whether any catalog attribute has BigAtom marked as the priority source
If yes, remove BigAtom as the priority source for those attributes
4. Actions to Be Completed on Google Merchant Center
Go to Feeds → Primary Feed → Attribute Rules
Delete any attribute rule that depends on BigAtom as a data source
Once attribute rules are updated:
Delete the BigAtom feed added as a Supplementary Feed
Final Confirmation
Ensure all the above steps are completed before initiating the disintegration process from BigAtom.
Failure to follow this checklist may result in:
Ad spend disruption
Broken product sets or feeds
Attribute mismatches in Meta or Google
Paused or rejected ads
