You can schedule your Overlays / Creative Automations similar to ad scheduling by defining a start date and end date.
Before scheduling, ensure:
All required checklist items are completed
Ads are properly assigned to the overlay
The overlay is in an Active state (not paused)
Ways to Schedule an Overlay
You can schedule overlays in two scenarios:
Scheduling an existing overlay
Scheduling a new overlay during creation
a) Scheduling an Existing Overlay
Follow these steps if the overlay is already created:
Steps:
1) Go to the Overlay section and edit the existing overlay
2) Click on “Schedule” above the variant section
3) Add:
Start date & time
End date & time
4) Click Save
5) Click “Done” in the overlay editor
Once completed, the scheduler will go live.
b) Scheduling While Creating a New Overlay
Follow these steps when creating a new overlay:
Steps:
1) Complete the setup until:
Catalog selection
Feed label selection
2) Proceed to the Schedule section
3) Click on “Schedule”
4) Add:
Start date & time
End date & time
5) Click Save
6) Click “Save and Continue”
7) Publish the overlay
Important Checks Before Going Live
Ensure the following:
✔ Overlay is Active (not paused)
✔ Ads are assigned to the overlay
✔ Schedule dates and time are correctly configured
What Happens Next
The overlay will automatically go live based on the defined schedule
It will be applied only to the assigned ads
Once the end time is reached, the overlay will stop automatically