The Creative Automation Suite helps brands design, manage, and scale creative overlays for ads efficiently. With built-in design tools, templates, analytics, and asset management, users can streamline the process of creating and optimizing ad creatives across campaigns.
This guide explains each section of the Creative Automation Suite and how to use it.
Overview
The Overview section provides a quick snapshot of your creative automation performance.
Here you can view:
Active Overlays – Total overlays currently applied to ads
Ad Stats on Overlay Ads – Spend incurred/revenue generated/ROAS/CTR on ads where overlays are enabled
Key Features – A quick summary of capabilities available in the suite
This section helps you quickly understand how overlays are being used across your campaigns.
Design
The Design section is where users create overlay designs.
You can create a design in multiple ways:
Create from Scratch
Start with a blank canvas and design your overlay according to your brand’s requirements.
Use a Preset Template
Select from predefined templates to quickly create a design.
Use Existing Catalog Designs
If catalog designs already exist, they can be reused or modified.
After Creating a Design
Once a design is completed, you can:
Apply it to Catalog Ads
Save it as a Template for future use
Import the design to the Media Library for use in custom ads
This flexibility allows brands to use designs across multiple ad formats.
Templates
The Templates section contains reusable design templates.
This includes:
Predefined templates available on the platform
Custom templates saved by users
Templates help users create new designs faster without starting from scratch.
Drafts
The Drafts section stores designs that are not yet finalized.
Users can save designs as drafts when they want to continue editing later.
From this section you can:
Edit draft designs
Complete unfinished designs
Convert drafts into templates or catalog overlays
Catalog Overlays
The Catalog Overlays section displays designs that are currently applied to catalog ads.
Here you can:
View active catalog overlays
Manage overlays applied to product ads
Track which designs are currently live
This section helps maintain centralized control over catalog creative overlays.
Ads & Analytics
The Ads & Analytics section provides insights into overlay-enabled ads.
Here you can:
See ads where overlays are enabled
View the overlay design applied to each ad
Monitor performance insights for those ads
Users can also switch or update overlays directly from this section, making it easier to optimize creatives without navigating multiple tools.
Media Library
The Media Library stores assets used across the Creative Automation Suite.
It contains two types of assets:
Ad Assets
Assets used in custom ads.
Designs imported from the Design section will appear here and can be reused in future ads.
Overlay Assets
Assets used while creating overlay designs.
Users can:
Upload multiple images
Store design elements
Generate images using AI
The Media Library ensures that all creative assets are organized and easily accessible.
Bringing It All Together
The Creative Automation Suite helps brands:
Design overlays easily
Reuse templates for faster creative production
Manage overlays across catalog ads
Track overlay usage and performance
Maintain a centralized library of creative assets
With these capabilities, brands can scale creative production while maintaining design consistency and performance.