Product Groups enable you to curate specific combinations of products and gain insights into their performance from various perspectives. By utilizing metrics from sources such as Google Analytics, Google Metrics, Meta Metrics, and your website backend, you can filter products based on performance criteria.
Once the desired products are filtered, you can create the group for the products to promote in your performance max and shopping campaigns!
To create google product groups, please refer to the official documentation.
Custom Labels & Prioritization
BigAtom uses Custom labels (0-4) to store information about the saved Product Filters. Our platform needs at least ONE of the five Custom labels, and you can create up to 1000 product groups (filters) under one Custom label.
Google accepts only one value against a product in one field (that is, custom label here). So, the products that fall under more than one filter have to be distributed based on priority; let's say, if a product is a part of product group 1 and is also in a product group 2, then BigAtom will promote it in a campaign designated to the product group set as a higher priority.
For instance, if your product is a Bestseller (set as priority 1 in the product group mapping) but is also in a Sale (set as priority 2 in the product group mapping) then BigAtom will promote it in a campaign designated to promote Bestsellers and not in a campaign designated to promote Sale.
Prioritization
The top priority product group in the selected Custom Label contains all products that match the filter
The next one contains products that match the filter except those that are already included in the higher priority product group
The same logic applies to all the following priorities, because one product cannot be in multiple product groups defined by the same custom label
These filter details help you with product overlap and prevents a product from spending your budget in multiple campaigns at once.
If there is a difference between product count in BigAtom and in GMC, this can be caused by multiple factors:
There can be a delay between BigAtom and GMC, and it takes some time until the changes that are pushed from BigAtom can be visible in GMC and Google Ads
Some products might not be approved by Google