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Guide to Assigning Overlays to Ads in BigAtom

A step-by-step guide to assigning overlays to ads in BigAtom for optimized performance and engagement

Smriti Batra avatar
Written by Smriti Batra
Updated over 8 months ago

Step 1: Access Catalog Templates

  • Navigate to the Catalog Templates section in the sidebar.

  • A list of all created overlays for the account will be displayed.

Step 2: Select the Overlay to Apply

  • Locate the overlay you want to apply.

  • Click on “View Ad List” for the selected overlay.

Step 3: Choose Ads for assigning Overlay

  • A complete list of ads connected to the specified catalog will appear.

  • Identify the ads where you want to assign the overlay.

  • Toggle ON for the selected ads to apply the overlay.

You can view the Ad Name, Ad Set Name, and Campaign Name for each ad. Use filters to refine your selection by campaigns and ad sets. Assign overlays only to the relevant ads.

Analyze Performance Metrics

  • Evaluate key performance metrics before applying overlays.

  • Check Meta Spend, ROAS, and other relevant metrics to make informed decisions.

Step 4: Apply Overlays to Ads

  • Once all required ads are selected, click on “Apply Overlay” at the top.

  • The overlays will be successfully assigned to the specified ads!

By following these steps, you can ensure your overlays are applied effectively, optimizing ad performance and engagement.

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