This guide will walk you through the access requirements to successfully onboard and leverage our services to enhance your product feed data and improve product performance. Big Atom integrates data from various sources such as your Website Backend, Google Analytics, and Google Ads to provide insights into your product-level spending, revenue, and overall performance. This helps you understand the effectiveness of your products and categories.
Access Requirements
Google Access
Google Merchant Center
Purpose: Pull the current feed and push updated product feeds into Google Merchant Center.
Access Instructions:
Share access to [email protected]. We need Standard access to your Google Merchant Center.
Google Ads
Purpose: To pull product-level spending, clicks, and impressions data.
Access Instructions:
Option 1: Connect your Google Ads account by logging into the Big Atom Platform via single-click integration.
Option 2: Alternatively, the User can share access to all the Google ad accounts on the MCC ID - 527-642-5218
Meta Ads Access
Meta Ad account
Purpose: To pull product-level spending, clicks, and impressions data
Access Instructions:
Option 1: Connect your Meta Ad account by logging into the Big Atom Platform via single-click integration.
Option 2: Alternatively, the User can share access to all of the Meta ad accounts on the BM ID - 854051238018483
Meta Catalog
Purpose: Pull the current feed and update product feeds into the Meta Catalog and for the creation of Productsets
Access Instructions:
Option 1: Connect your Meta Catalog by logging into the Big Atom Platform via single-click integration.
Option 2: Alternatively, the User can share access to all of the Meta Catalog on the BM ID - 854051238018483
Google Analytics
Google Analytics
Purpose: To gather product funnel data such as Views, Add to Cart, Checkouts, and Purchases.
Access Instructions:
Share access to [email protected]. We require Standard access to your Google Analytics 4 (GA4) account.
Website Backend
Custom Built Store - Catalog Integration
Purpose: To retrieve product-level attribute information such as Size, Color, Product ID, Title, Category etc
Access Instructions:
Connect your Store by sharing the catalogue data with us via API/ Google Sheets/ CSV. Detailed steps on the columns required and the format in which the data can be pushed to Big Atom are mentioned in the document - Steps to onboard a Custom Website client
Custom Built Store - Product Revenue Data
Purpose: To retrieve product-level revenue information quantity sold, purchase value, return rate, discounts offered etc
Access Instructions:
Connect your Product revenue by sharing the data with us via API/ Google Sheets/ CSV. Detailed steps on the columns required and the format in which the data can be pushed to Big Atom are mentioned in the document - Product Revenue Data Format - Big Atom